Responsive and adaptive
The highly interactive nature of CVT's site and the sizeable images needed to support the design vision meant that we needed to add adaptability into the equation. Typically, our sites are built with a minimum of three responsive breakpoints for the layout: mobile, tablet and laptop/desktop. Many times, we have five, to support the variety of devices currently in the market.
Even with this approach, we knew the site's scrollable home page would be a challenge for users on mobile devices. Especially CVT's customers, who are likely to be off the beaten path. We suggested using an adaptive, slimmed-down version of the design to increase page load speed on mobile devices. Instead of slowing down CVT's sales, we serve up an entirely different experience to people browsing on their phones.