Gathering technical requirements is a crucial first step to defining your project. This stage allows us to gain a holistic view of your website and business goals so that we can match what we are tracking to your marketing initiatives. The creation of an analytics implementation recommendation at this stage gives us a road map to work from and you a full understanding of what will be completed over the course of the project.
After crating our analytics implementation recommendation, we’ll review with your team to ensure we’re on the right track. Once we collectively high-five around the plan, our team applies feedback and revisions before implementation begins.
Once your team approves the implantation plan, we hit the ground running to setup measurement for all of your key metrics. All of our work goes through a quality assurance process before we release it back to you, ensuring a seamless deployment for your team.
Launching your your analytics implementation is an exciting moment, but the fun doesn’t have to stop there. We offer ongoing maintenance contracts to all our clients which takes the burden off you — we’ll take care of monitoring your marketing campaigns and make recommendations for areas of improvement in order to maximize their efficiency.